ABOUT US

How I Began my Journey

My journey into the world of jewelry began with a deep desire for balance—between my role as a mother and my passion for business. Coming from a Gujarati background, the entrepreneurial spirit was always within me, but my career started in digital marketing. After my baby, Vanshi, was born, I struggled to find a job that offered both satisfaction and the flexibility to be there for her. With no family around to help, every job felt overwhelming, and the pressure only added to my frustration. That’s when I decided to take control and build something of my own—an online anti-tarnish jewelry business. This venture not only allows me to work on my terms but also helps others find beautiful, affordable jewelry for every occasion.

Durability & Long-Lasting Shine

Stainless steel jewelry is highly durable, resistant to scratches, and maintains its shine for years without tarnishing or fading.

Water & Sweat Resistant

You can wear it while swimming, showering, or exercising without worrying about rust or damage, making it perfect for daily wear.

Affordable Luxury

It offers the beauty and elegance of precious metals at a fraction of the cost, allowing you to enjoy stylish jewelry without breaking the bank.

anti tarnish jewelry

Hypoallergenic & Skin-Friendly

Unlike other metals, stainless steel is hypoallergenic, making it safe for sensitive skin and preventing irritation or allergic reactions.

Low Maintenance

Unlike silver or other metals, stainless steel jewelry requires minimal upkeep—just a simple wipe keeps it looking new.

Eco-Friendly & Sustainable

Stainless steel is 100% recyclable and has a lower environmental impact compared to other metals, making it a great choice for sustainable fashion.

 

ABOUT BRAND

Where JobanYU comes from?

JobanYU – A Spark of Youth in Every You

JobanYU is more than just a jewelry brand; it’s a celebration of youth, confidence, and self-expression. Rooted in Kathiyawad, the name “Joban” means youth, a reflection of the vibrance we carry within us. “YU” stands for YOU—because your youthfulness is in your hands. Age doesn’t define it, nor does gender. Jewelry is not just an accessory; it speaks, it adds a spark to your personality, and it tells your story. At JobanYU, we believe that everyone deserves to feel youthful, inside and out, and our carefully curated anti-tarnish jewelry is here to make sure you shine in your own unique way—effortlessly, every day.

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